I'm Amy Ilyse Rosenthal, a Los Angeles-based designer with over 30 years of multidisciplinary experience collaborating across industries. I’ve designed clothing for 7th Avenue labels, led design teams for some of the world's most recognizable media companies, earned two United States design patents, provided creative direction for award-winning products in the beauty and wellness space, developed next-gen user experiences for a presidential primary candidate, and delivered brand identities for notable prosocial causes. My current focus is on designing physical spaces. In that pursuit, I’m studying Interior Architecture at UCLA. While in the program, I continue to collaborate with clients on varied projects that span multiple mediums. The common thread throughout my diverse design work has been creating solutions where purpose, form, function, and style coalesce to enhance human engagement and interaction, and elevate experience.
SELECT PROJECTS
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KHAITE SOHO SHOWROOM: A redesign that demonstrates how sustainability can harmonize with refined design, without compromise.
See the project →5150 WILSHIRE BLVD: An adaptive reuse project on L.A.’s Miracle Mile that explores the poetic dialogue between preserving architectural heritage and introducing contemporary elements, transforming a commercial space into aprivate residential oasis.
See the project →FURTHER LANE, EAST HAMPTON: A reimagining of a classic Hamptons carriage house to challenge space planning skills and test hand rendering techniques.
See the project →THE CLOISTERS, ANTWERP: A boutique hotel project in Antwerp that illustrates a respect for history and place, while organizing the careful choreography between public and private spaces.
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PETE FOR AMERICA: Crafting the digital experience for Pete Buttigieg's ground-breaking presidential primary campaign.
See select designs from the campaign →DISNEY STORY: A pioneering photo-sharing app that elevated everyday moments into connected visual stories, courtesy of the masters of narrative magic.
See select scenarios from the app →REVEAL: A funded stealth start-up looking at models that leverage technology to exercise healthy and effective leadership practices, and grow communities.
See the project →CORBIS: Reorganizing the brand architecture, repairing the checkout process, and refreshing the visual identity without alienating established users.
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21 DROPS : A product and brand development project that reimagined aromatherapy for the 21st century.
See the product →THE UNITED COLORS PROJECT: A compelling example of how thoughtful design and meaningful activism can blend beautifully.
See the product →HER BOLD MOVE: An identity system for an organization poised to change the political landscape.
See the project →DISNEY’S SPOONFUL: Building a brand within brand.
See the project →