I'm Amy Ilyse Rosenthal, a Los Angeles based designer with decades of experience shaping products, environments, and experiences that are both functional and expressive — first in fashion, product, and user experience, and now in interior architecture. For years, that meant leading and managing user experience programs where my teams created digital environments for millions. Currently completing UCLA's Interior Architecture & Design program, I bring technical training, a seasoned eye, and a practiced hand to the design of physical spaces.
Across disciplines, my through line has always been the same: bringing a nuanced perspective to distilling aspirations into a clarified vision, and then translating that vision into design rooted in real life, where beauty and function are inseparable.
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KHAITE SOHO SHOWROOM: A redesign that demonstrates how sustainability can harmonize with refined design, without compromise.
See the project →5150 WILSHIRE BLVD: An adaptive reuse project on L.A.’s Miracle Mile that explores the poetic dialogue between preserving architectural heritage and introducing contemporary elements, transforming a commercial space into aprivate residential oasis.
See the project →FURTHER LANE, EAST HAMPTON: A reimagining of a classic Hamptons carriage house to challenge space planning skills and test hand rendering techniques.
See the project →THE CLOISTERS, ANTWERP: A boutique hotel project in Antwerp that illustrates a respect for history and place, while organizing the careful choreography between public and private spaces.
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PETE FOR AMERICA: Crafting the digital experience for Pete Buttigieg's ground-breaking presidential primary campaign.
See select designs from the campaign →DISNEY STORY: A pioneering photo-sharing app that elevated everyday moments into connected visual stories, courtesy of the masters of narrative magic.
See select scenarios from the app →REVEAL: A funded stealth start-up looking at models that leverage technology to exercise healthy and effective leadership practices, and grow communities.
See the project →CORBIS: Reorganizing the brand architecture, repairing the checkout process, and refreshing the visual identity without alienating established users.
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21 DROPS : A product and brand development project that reimagined aromatherapy for the 21st century.
See the product →THE UNITED COLORS PROJECT: A compelling example of how thoughtful design and meaningful activism can blend beautifully.
See the product →HER BOLD MOVE: An identity system for an organization poised to change the political landscape.
See the project →DISNEY’S SPOONFUL: Building a brand within brand.
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SELECT PROJECTS