AN IDENTITY THAT SERVES AN ORGANIZATION THAT IS CHANGING THE POLITICAL LANDSCAPE.

Her Bold Move is dedicated to increasing women's representation in government, focusing on electing pro-choice candidates to break barriers and supporting women of color in pioneering new political territory.

Our challenge was creating an identity that radiates strength and optimism while functioning seamlessly across platforms. The solution? A confident wordmark with a distinctive shadow effect that visually propels forward—mirroring how the organization supports women in advancing into positions of power.

The logo system I designed for them adapts beautifully across devices: horizontal layouts command attention on desktops while a powerful stacked version creates impact on mobile screens. This responsive approach ensures the brand's dynamic energy translates consistently across all touchpoints.

With a rich color palette that avoids typical political associations, the system offers both vibrant and nuanced options for diverse campaigns and contexts. From social media to campaign materials, this identity maintains its integrity while evolving through election cycles—providing Her Bold Move with a visual foundation as fearless and progressive as their mission to transform the landscape of American politics.