I’m Amy Ilyse Rosenthal, a Los Angeles–based designer with decades of practice shaping products, experiences, and environments—first in fashion, then in user experience, and now in interior architecture. For years I led cross-disciplinary teams creating digital environments at scale. As I complete UCLA’s Architecture & Interior Design program, I bring technical training, a seasoned eye, refined taste, and a practiced hand to physical space.
Across disciplines, my through line has always been the same: a nuanced, narrative-led approach that distills aspirations into a clarified vision, then carries that vision into design rooted in real life, where function and beauty are inseparable.
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KHAITE SOHO SHOWROOM: A redesign that demonstrates how sustainability can harmonize with refined design, without compromise.
See the project →5150 WILSHIRE BLVD: An adaptive reuse project on L.A.’s Miracle Mile that explores the poetic dialogue between preserving architectural heritage and introducing contemporary elements, transforming a commercial space into aprivate residential oasis.
See the project →FURTHER LANE, EAST HAMPTON: A reimagining of a classic Hamptons carriage house to challenge space planning skills and test hand rendering techniques.
See the project →THE CLOISTERS, ANTWERP: A boutique hotel project in Antwerp that illustrates a respect for history and place, while organizing the careful choreography between public and private spaces.
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PETE FOR AMERICA: Crafting the digital experience for Pete Buttigieg's ground-breaking presidential primary campaign.
See select designs from the campaign →DISNEY STORY: A pioneering photo-sharing app that elevated everyday moments into connected visual stories, courtesy of the masters of narrative magic.
See select scenarios from the app →REVEAL: A funded stealth start-up looking at models that leverage technology to exercise healthy and effective leadership practices, and grow communities.
See the project →CORBIS: Reorganizing the brand architecture, repairing the checkout process, and refreshing the visual identity without alienating established users.
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21 DROPS : A product and brand development project that reimagined aromatherapy for the 21st century.
See the product →THE UNITED COLORS PROJECT: A compelling example of how thoughtful design and meaningful activism can blend beautifully.
See the product →HER BOLD MOVE: An identity system for an organization poised to change the political landscape.
See the project →DISNEY’S SPOONFUL: Building a brand within brand.
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SELECT PROJECTS