I’m Amy Rosenthal, a Los Angeles–based designer. My path has taken me from studying fashion at Parsons to leading user experience design at Disney, Yahoo!, and Scripps, and now to UCLA’s Interior Architecture program, where I’m one semester from completing my certificate.
I believe the best design tells a story. My background in user experience trained me to think deeply about how people live and interact with their environments, while my work in fashion and product design sharpened my eye for material choices, physical detail, and craftsmanship. Together, these experiences shape the way I approach interiors: exploring how materials, space, and detail come together to shape the way we live.
SELECT PROJECTS
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KHAITE SOHO SHOWROOM: A redesign that demonstrates how sustainability can harmonize with refined design, without compromise.
See the project →5150 WILSHIRE BLVD: An adaptive reuse project on L.A.’s Miracle Mile that explores the poetic dialogue between preserving architectural heritage and introducing contemporary elements, transforming a commercial space into aprivate residential oasis.
See the project →FURTHER LANE, EAST HAMPTON: A reimagining of a classic Hamptons carriage house to challenge space planning skills and test hand rendering techniques.
See the project →THE CLOISTERS, ANTWERP: A boutique hotel project in Antwerp that illustrates a respect for history and place, while organizing the careful choreography between public and private spaces.
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PETE FOR AMERICA: Crafting the digital experience for Pete Buttigieg's ground-breaking presidential primary campaign.
See select designs from the campaign →DISNEY STORY: A pioneering photo-sharing app that elevated everyday moments into connected visual stories, courtesy of the masters of narrative magic.
See select scenarios from the app →REVEAL: A funded stealth start-up looking at models that leverage technology to exercise healthy and effective leadership practices, and grow communities.
See the project →CORBIS: Reorganizing the brand architecture, repairing the checkout process, and refreshing the visual identity without alienating established users.
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21 DROPS : A product and brand development project that reimagined aromatherapy for the 21st century.
See the product →THE UNITED COLORS PROJECT: A compelling example of how thoughtful design and meaningful activism can blend beautifully.
See the product →HER BOLD MOVE: An identity system for an organization poised to change the political landscape.
See the project →DISNEY’S SPOONFUL: Building a brand within brand.
See the project →